There was a celebrity at last night’s Built In Chicago Launch at Rockit Bar & Grill—but it wasn’t a person. No, it was Google Glass, donned by one of the night’s presenters and mesmerizing to all in attendance.

The second pitch came from Google Glass-wielding Zack Price, CEO of Blog Into Book, a web service that converts top blogs into ebooks. Price says his company turns bloggers into authors. His team provides the service for free to bloggers, allowing them to earn passive, royalty-based income due to sales on digital reading platforms that span e-readers, computers, tablets and smartphones.

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This article was originally written by Amina Elahi on August 23, 2013